Close your eyes. It's the year 2000. Nike's Air Presto and Shox R4 are in your daily sneaker rotation, Air Jordans are still at their peak, and you keep a pair of Oakley Biker Jackets swinging around your neck. Now imagine what the future looks like – 2023 and beyond.
What did the future look like? Probably a lot like Oakley's newly transformed flagship store in California.
Perhaps best described as a hyper-futurist museum of all things Oakley, the store has once again opened its doors after undergoing an extensive makeover, breathing new life into the store that sits at the feet of Oakley's iconic headquarters, Oakley One Icon.
From the outside looking in, the store takes on the aesthetic of a late 90s to early 2000s view of the future, with a material construction that looks straight out of Terminator's dystopian landscape.
With the Oakley logo sitting proudly above the door while illuminating from within, the treasures within lure you inside to browse and explore the iconic world of Oakley.
Inside the flagship, which includes an all-new layout, updated lighting, and design features inspired by Oakley Sport, you'll find a careful balance between flagship and museum, showcasing all of the brand's leading innovations.
A walk through Oakley's history, you'll find everything from Prizm Lens Technology, RX designs, historic eyewear silhouettes, and a world more.
Fortunately, the rich world of Oakley awaits, as the Oakley Flagship Retail Store at One Icon California kicked open its doors last week. If you're in town, go have a nosey.