Virgil Abloh designed some very literal OFF-WHITE™ merchandise for The Met's new Costume Center exhibition, In America: A Lexicon of Fashion.

Abloh, whose work is featured in the show, cuts to the chase with a range of apparel labeled with a description of each garment in all-caps, san-serif type (perhaps a reflection of  his "Modernism" Met Gala look).


A beige T-shirt, dad cap, and oatmeal-colored Jitney bag riff on the same script. (We have to give Abloh credit for refusing to beat around the bush) Given the popularity of Abloh's MCA Chicago designs and ICA Boston pop-up shop, which was just extended due to demand, the merch will likely be a hit among OFF-WHITE™ fans.

Your Highsnobiety privacy settings have blocked this Instagram post.

The pieces are reminiscent of the designer's similarly tongue-in-cheek merch for Camp: Notes on Fashion, The Met's 2019 Costume Center extravaganza.

Abloh joins a selection of other American designers participating in merch drops for this year's Met show.

Brands including Brother Vellies, Pyer Moss, and Collina Strada will release capsule collections exclusively through The Met's Instagram shop, a move certainly influenced by the app's sponsorship of In America.

Instagram's involvement in the show helped open the museum to a range of emerging designers outside of the LVMH-Kering sphere. Now, the platform's online shopping experience is allowing customers outside of New York City to purchase a piece of the exhibit for themselves.

It remains to be seen what each remaining brand has in store, merch-wise. Will Brother Vellies, known for its footwear, release a museum-themed shoe? Will Collina Strada, fingers crossed, make its horse girl-inspired look for Kim Petras available to the masses?

Keep an eye on @themetstore's Instagram shop for each designer capsule to release on a monthly basis through April 2022.

Your Highsnobiety privacy settings have blocked this Instagram post.
We Recommend
  • harvey nichols sale
    This Sale Has 60% off Helmut Lang, Off-White™ & More
    • Style
  • wc
    White Claw® x TOMBOGO™ Brings a Little Flavor To South Beach
    • Art & Design
    • sponsored
  • best sneaker releases dec week 3 main
    From Cactus Jack to Off-White™, Shop This Week’s Best Sneaker Releases
    • Sneakers
  • Jeremy Allen White Calvin Klein campaign
    Jeremy Allen White Inaugurated As Internet's Reigning Short King
    • Style
  • black and white sneakers
    Masters of Monochrome: 12 Black and White Sneakers to Shop Now
    • Style
  • Image on Highsnobiety
What To Read Next
  • GAP spring campaign featuring dancers and tyla moving in linen collection
    Tyla & Jungle Bridge the GAP Between Contemporary Art Forms and Everlasting Essentials
    • Style
  • WSR main Feb week 5
    From Nike to Salomon, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Salomon XT-4 OG
    These $3,000 Salomon XT-4s Are the Color of Money
    • Sneakers
  • dries-van-noten
    No, Dries Van Noten's Clothes Aren't Boring
    • Style
  • dries-van-noten
    You Can’t Just Read Our Dries Van Noten Cover Story, You Can Shop It Too
    • Style
  • dries-van-noten
    No, Dries Van Noten Isn’t Boring
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.