Highsnobiety
Double Tap to Zoom

As the fashion industry continues to adjust to the effects of Covid-19, the organizers of Paris Fashion Week Men's have taken cues from Milan and opted to go digital.

Starting on July 9, the timetable has been made official on the Fédération de la Haute Couture et de la Mode website where it lists regular Paris-based heavyweights such as Rick Owens, Hermès, Ludovic De Saint Sernin, and Dior as expected to show their Spring/Summer 2021 collections.

Partnering with the likes of Google, Instagram, and Hylink in China, the digital fashion week will allow each brand to submit a video presentation to showcase the new products and express the brand's creativity.

The digitizing of fashion week this year has the potential to skewer the way we think of street style, FROW attendance, as well as interrogate the arguably old-fashioned connotations of exclusivity associated with prestigious fashion events. However, regular physical runway shows are expected to resume for the womenswear season, starting in September with mandatory social distancing.

Stay tuned for more infomation on where and how to watch Paris Fashion Week Men's SS21.

We Recommend
  • Halftime Catchup: What's Gone Down at PFW, So Far
    • Style
  • Fashion Week Digest: Deep Vs in Milan, a Belt Boom in Paris
    • Style
    • sponsored
  • INTERVENTION Brings a Bumper Schedule to Berlin Fashion Week
    • Style
  • On the Roll With Vans at Paris Fashion Week
    • Sneakers
    • sponsored
  • Go to Paris Fashion Week. Stay for the Architecture.
    • Culture
What To Read Next
  • Bunney x PORTER Gives Jewelry Something Pretty To Travel In
    • Style
  • BILLY'S Gave adidas' Other Flat Sneaker The Winter Blues
    • Sneakers
  • Only The North Face Purple Label Can Turn Old Outerwear Into Fresh Masterpieces
    • Style
  • Miu Miu Made The Ultimate Miu Miu x New Balance Alternative
    • Sneakers
  • Jil Sander, Lemaire, EG: UNIQLO's Best Collabs Are (Briefly) Back
    • Style
  • Nike's New '00s-Flavored Running Shoe Is Also Shockingly Affordable
    • Sneakers