When Pharrell Williams, the musician-turned-designer with the softest skin in fashion, rocked up to sacai’s Spring/Summer 2024 Paris Fashion Week presentation on October 3 wearing two worryingly similar washes of denim, I was shook to the core.

I wasn’t startled because the rule about not wearing double denim was clearly no longer true, but because Pharrell, one of the most fashionable names in the game and creative director at Louis Vuitton, was giving off serious seventies pornstar vibes.

The tinted specs, pencil moustache, and flared pants screamed 1970s, so much so that I was half expecting the 50-year-old to be sipping on a White Russian and smoking a pack of Lucky Strike to a vibey Leo Sayer number later in the night.

Thing is, for all the pornstar vibes Pharrell's daring ensemble gave off, the jacket he was wearing was basically a double-breasted denim blazer. So, in essence, Pharrell was rocking a denim suit for crying out loud.

Cropped and armed with extra flamboyant lapels, the fitted denim blazer sat atop a T-shirt and a suede purple pair of Louis Vuitton’s popular skate shoe.

Of course Skateboard P making something look cool that when worn by anyone else would look, frankly, ridiculous is nothing groundbreaking (Moncler duvet anyone outfit?), but the fact that double denim can actually look as great as this — especially when the denim in question arrives as a bloody suit — certainly is.

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So the next time you see me, be that at the pub, the football, or taking the dog out for a walk, remember to throw the new denim suit, lip hair, and tinted sunglasses I'll be wearing a compliment or two. Because according to Pharrell, dressing like we're from the seventies is a thing now.

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