It is almost hard to believe that Pokémon is celebrating its 25-year anniversary. What started as a trading card game has now become a media empire, with video games, TV series, movies, and of course, apparel, tied to its name.

With Pokémon's ever-growing popularity, we've seen the franchise collaborate with some of the biggest names in fashion – including Hiroshi Fujiwara's label fragment, Uniqlo, Levi's, Beams, Jeremy Scott, BAPE, Daniel Arsham, adidas, and so on. Its mobile game Pokémon Go also collaborated with luxury fashion house Gucci to make the Gucci x The North Face collection available to purchase (for your digital avatar) in the app.

Your Highsnobiety privacy settings have blocked this Instagram post.

So what is it about the lovable pocket monsters that is so exciting? Perhaps it is the feeling of childhood nostalgia, remembering watching Pikachu and Ash's adventures, or playing the card game with friends and debating whether Charmander, Bulbasaur, or Squirtle is the better starter Pokémon.

Recently, there's been a massive increase in the hype surrounding the Pokémon cards themselves. To be honest, I can't tell you what sparked it, but with multiple cards listed on eBay for over $40,000 and the most expensive card sale ever just below $400,000, former collectors might be sitting on goldmines. I forced my boyfriend to go through all of his old cards, but sadly, none were worth much...

Your Highsnobiety privacy settings have blocked this Instagram post.

The Pokémon franchise has also succeeded when it comes to activations. To celebrate its anniversary, it teamed up with London's Selfridges, Yahoo Ryot Lab, and designer Charli Cohen to create a three-day promotion where visitors could win a selection of limited-edition items. "The limited-edition physical collection focuses on Pikachu and for the first time ever uses the number 25 to coincide with Pikachu being 025 in the Pokedex and Pokémon’s 25th birthday,” said Cohen.

Other activations include a Macy's parade, an IRL Pokémon Go fest (pre-COVID times), and much more.

Its 25-year legacy stretches far, and the franchise will undoubtedly live on forever. Adults who grew up with the show are introducing it to their kids, Katy Perry wrote a song, streetwear fans are sporting limited-edition collections with Pikachu prints, Daniel Arsham is making sculptures, and McDonald's is giving away trading cards with its meals.

Your Highsnobiety privacy settings have blocked this Instagram post.

Whether you're a fan or not, no one can deny its vast influence on the fashion world. Because of the sheer amount of collaborations, you'd easily be able to dress head-to-toe in Pokémon gear, and that won't change anytime soon. As long as there's a demand, and a love for the recognizable cartoon creatures, the collaborations will keep rolling in.

It might have been 25 years ago since we were first introduced to the franchise, but it will still be just as relevant in another 25 years at this rate.

We Recommend
  • Have Your Cake and Eat It Too: M·A·C Dawns a Deliciously Decadent New Era
    • Beauty
    • sponsored
  • Fashion Really Wants to Catch 'em All
    • Style
  • NEEDLES, Timex, & BEAMS BOY Are Serving Up a Feast
    • Watches
  • For the Year of the Dragon, Fendi Made Pokémon Luxury
    • Style
  • Look Out Pokémon: Takashi Murakami's Got His Own Trading Cards
    • Design
What To Read Next
  • ASICS' Criminally Underrated Sneaker Enters a Beautiful Villain Era
    • Sneakers
  • Craig Green's Hybrid adidas Sandal Has Retro Runner Soul (& Sole)
    • Sneakers
  • Carhartt WIP Formed a "Techno Alliance" With an Iconic Nightclub
    • Style
  • Can a Perfume Make You Faster? Nissan Thinks So
    • Beauty
  • Basement Turned New Balance Dad Shoes Into Literal Shinin' Stars
    • Sneakers
  • C.P Company’s Techy Jackets Take on New, Experimental Forms
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.