Ralph Lauren is launching a Polo Bear watch collection to celebrate the brand's 50th anniversary. The collection combines the quality of Swiss watchmaking with the brand’s iconic mascot, which is hand-painted on the watches' dials.

The collection comprises four different bears, each inspired by Ralph Lauren’s signature style: Flag Bear (wearing 1989’s famous flag sweater), Martini Bear, Preppy Bear, and Spectator Bear.

Each watch dial also features black numerals and the Polo Ralph Lauren logo in place of the number nine. Oxidized black Breguet-style hands and a stainless steel 42-millimeter x 10.4-millimeter round case completes the look. The watches are powered by caliber RL300-1 movement with mechanical self-winding chronometer that runs at a frequency of 28,800 vibrations per hour.

Customers can also customize their watch with interchangeable straps made from various materials, ranging from necktie silk twill to French calfskin or alligator.

The Ralph Lauren Polo Bear watch collection will be available at Ralph Lauren online and in boutiques worldwide at a later date. The watches will retail for $2,000.

Check out each of the options above and leave your thoughts on the collection in the comments.

In other news, OFF-WHITE has officially announced the release of both colorways of its Nike Air Max 97 collabs. Find out more here.

What To Read Next