Las Vegas is known for many things, its casino culture, world-class entertainment, food, and resorts that are pretty much self-contained societies unto themselves. It’s no wonder why the city has become a hotbed for industry trade shows, including PROJECT, one of the fashion industry’s busiest and longest-running trade shows.

This season, we kicked off our partnership with UBM with N:OW at PROJECT, featuring an assortment of streetwear brands like Dope Clothing, Publish Brand, and Fairplay alongside up-and-coming labels like Introspection, Atomic Mission Gear, and The Rad Black Kids. It’s rounded out with proven heritage goods from Rothco and Alpha Industries, and other gear from brands like InCase and Stance Socks.

Of course, no event in Vegas is really complete without a totally lit afterparty to celebrate the occasion, and we co-hosted one of the week’s best parties. Taking over Marquee nightclub, show attendees hung out in The Library, a bookshelf-filled bar upstairs from the club while waiting for the night’s performers, DJ Chase B and Sheck Wes.

Check out what went down in the photo gallery above, and stay tuned to see what else happened during N:OW at PROJECT.

Words by Daniel So
Branded Content Editor

Not always there when you call, but I'm always online.

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