Highsnobiety

While the rest of us spent the end of last year winding down for the holidays, PUMA was ramping up for the launch of the Future Rider. Now, hot off the heels of announcing their collab version of the kicks with Chinatown Market, PUMA has given us an early look at the first Future Rider general release of 2020, the Future Rider Play On. Scroll on down for a sneak peek and more information on the new colorway set to drop on February 22.

PUMA / Milena Zara, PUMA / Milena Zara

Inspired by PUMA’s Fast Rider from 1980, these reimagined kicks seamlessly blend retro with the future, bringing it to life with a vibrant color palette. This first drop of the decade continues the fun, playful color-blocked look established last year, revamping it with new neons and an updated blocking approach.

Taking the retro inspiration one step further, the first glimpse of the new sneaker comes fittingly via photos taken on an original ‘90s Game Boy Color. Those that remember whiling away the hours on the colorful device might not have known that it actually had an attachable camera that shot pixelated, black & white, Nintendo-branded images. Well, now you do.

PUMA / Milena Zara, PUMA / Milena Zara
PUMA / Milena Zara, PUMA / Milena Zara

The PUMA Rider retails for €90 and drops on February 22 in stores and on puma.com.

  • PhotographerMilena Zara
  • ModelJerome Glock
  • ModelJuli Bierich
  • StylistNatalia Farnaus
  • CreativeDan Hart-Davies
  • CreativeShane Gormley
  • ProducerNikita Ono
  • Project ManagerSarah Vielhaus
We Recommend
  • From New Balance to Reebok, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From Converse to Nike, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From New Balance to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From New Balance to Crocs, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • An Underrated '70s Runner is Returning From PUMA's Archive
    • Sneakers
  • From PUMA to ASICS, Browse This Week's Best Sneaker Releases
    • Sneakers
What To Read Next
  • Wales Bonner Unveils a Sparkling New adidas Samba For SS25
    • Sneakers
  • Louis Vuitton Is Kicking off Its Football Era
    • Style
  • Cedric Grolet, Y/Project, & More: All The Collabs Dropping for Not In Paris
    • Style
  • AURALEE Made Forgotten New Balances Quietly Stylish Again
    • Watches
  • It's Louis Vuitton to the World
    • Style
  • Nike's Chunky Jean Air Max Sandals Kinda Slays
    • Sneakers