Reigning from London's Central Saint Martins and finding its home between Milan and Shanghai, PRONOUNCE is the product of Yushan Li and Jun Zhou. A label with a very distinct edge thanks to its tight focus on progressive silhouettes and shapes, it's served as the perfect counterbalance to PUMA's intimate understanding of sportswear.
Though their first collection wasn't entirely lacking where color was concerned – it had its bold moments with pops of deep orange – Spring/Summer 2022 marks a leap forward, ditching touches of beige and tan for eye-catching purples and greens.
"Progressive Line" certainly is that – a marked progression for the collaboration, emphasized by its futuristic use of technical and premium fabrications, seamlessly blending the DNA of both brands.
Apparel takes precedence within the collection, offering up bold looks such as a two-piece toweling polo and long shorts constructed with unique, embossed graphic patterns. Outerwear options include a monochromatic reinterpretation of the classic denim jacket for women and a buckled windbreaker for men.
Additional styles include graphic tees, hoodies, and half zips, alongside the metallic silver Triangle Portable Cross Body Bag within the accessory line, and Suede Mayu 2 sneakers for women.
PUMA x PRONOUNCE collection is available online and in stores now.