Highsnobiety

Ralph Lauren just announced a new Made-To-Order program that allows you to make your own fully-custom polo shirt for the first time ever.

The pieces are created using flat-knit technology — there are six designs and 24 colorways to pick from. Customers can create their own color combos and customize the sleeves with lettering and initials. The process will be available online and the brand will continue to add graphic options over the coming months.

The made-to-order process also helps Ralph Lauren to cut down on material waste as all items are created on-demand. As WWD reports, David Lauren, chief innovation and branding officer and vice president of the board, said, “We’re constantly exploring, researching, and testing innovative ways to create new products that are fresh, exciting and experiential, and that meet the evolving needs of our consumer."

It's not the first time Ralph Lauren has incorporated custom options in its design process — you can currently tinker with jackets, sweaters, and embroidery options on some garments. “We’ve seen great success with our industry-leading customization program and have developed one of the most advanced programs in the market today," Lauren continued. "With the Made-to-Order Polo, we’ve taken our most iconic product and are giving the consumer the ability to reinvent it and design a fully custom product from scratch, that will ultimately have unlimited design options. Each individual product is more sustainably manufactured-on-demand when the order is placed, and this model is a game-changer. It has the potential to really shift the paradigm of what is possible in terms of how product is manufactured, and how we think about inventory as it relates to consumer demand — the possibilities are endless.”

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