It’s not every day that a sneaker is designed in the wee hours of the night, but this is what happens the first volume of ‘3:AM,’ a video series produced by Reebok, that pairs trailblazing artists together to examine how the night fuels their creativity. In this chapter, we follow celebrated graffiti artist Trevor “Trouble” Andrew and legendary rapper Cam’ron in New York City as they discuss how the night inspires them.
In the third installment of this three-part video series, Trevor “Trouble” Andrew reveals his collab Reebok Workout Plus sneaker available exclusively at FootLocker and Reebok, as well as two Foot Locker flagship stores in New York CIty (1460 Broadway and 112 W 34th St). The limited-edition pairs feature an original, graffiti-inspired design that is both colorful and high-spirited. In the lead-up to the reveal, we heard how the city that never sleeps inspires both “Trouble” Andrew and rapper Cam’ron, and in part two we see how the intersection of music, art, and fashion translate into a one-of-a-kind creation. The result is nothing short of inspiring and captures just how idiosyncratic the creative process is.
New York City is the first chapter in a series Reebok will continue in 2018. For now, here’s what you need to know: The Trouble Andrew Reebok Classic ‘3:AM’ Collection will launch at an event taking place at NYC33 in New York City tonight, and will be sold immediately following the event on FootLocker.com/Reebok and Reebok.com/us/3am. Check out their sites for all the details.