Roddy Ricch in "The Box" music video
Roddy Ricch

Roddy Ricch has finally dropped a video for his viral hit “The Box,” and the visuals show that the up-and-coming rapper is the one to beat.

Whether it’s a street race, a heist, a basketball championship, or a presidential run, Roddy Ricch just can’t stop winning — much like his whirlwind year.

The song which appeared on his 2019 debut studio album Please Excuse Me For Being Antisocialwas one of 2019’s biggest songs. It received worldwide certifications, inspired countless TikToks, and secured the number 1 spot on the Billboard Hot 100.

The visual co-directed by Ricch and Christian Breslauer, might catapult “The Box” to virality once again. Watch it below.

Words by Sarah Osei
Staff Writer