In the era of “fake news,” people are hit left and right with content, brands, and messages all purporting different ideas of truth, authenticity, and relevance. It’s telling that last year, The New York Times bought its first-ever Oscars ad to plant its flag in a post-Trump, post-facts world.
The “Truth Is Hard” campaign established the news organization’s brand values as an entity dedicated to accuracy and speaking truth to power. It’s something that hit a note with sacai designer Chitose Abe, who used the Times‘ ad campaign in her latest collection. Held in the same parking garage as last season’s Dries Van Noten show, the former offices of Libération, a liberal French newspaper, the setting reinforced Abe’s theme.
But the collection isn’t overtly political at all, rather, it’s about weaving together opposing views in a time of visible strife. This is evident in Nordic-inspired knits juxtaposed with American militaria, “hygge” Fair Isle fabrics with more corporate pinstripes, and notes of streetwear, prep, and Americana woven together in a more perfect union.
sacai also debuted some new collaborations this season, like Hawaiian prints courtesy of Reyn Spooner, a brand whose seemingly sun-faded fabrics (actually simply made inside-out) helped proliferate aloha shirt culture in the state. At its peak, it was called the “Brooks Brothers of the Pacific.” You can also thank Reyn Spooner for the invention of Casual Fridays at the office—although now it seems like “casual every day” is the norm.
Jewelry in the collection was provided by seminal Japanese label Goro’s, and made possible through Hiroshi Fujiwara, who was in attendance at the show alongside jeffstaple. But perhaps the more surprising collaboration were several pairs of UGG boots—following after Y/Project’s recently unveiled UGG collab. Perhaps six months from now, the shearling footwear will find some acceptance among the fashion set.
Check out more of the collection above.
In other fashion news, we debate whether Hedi Slimane at Céline is a blessing or a curse.