When Parisian outfit Satisfy joined forces with Oakley for a collaboration in June, they aimed to redefine running equipment as we knew it.
They also added that following an initial first release (one that featured a collaborative take on Oakley’s epochal Re:SubZero eyewear), a second would come soon after. Well, here it is.
This time around Oakley and Satisfy has produced a line of apparel, as well as eye wear, that combines performance and functionality through the latter's signature technologies and it's landing on June 23.
Operating like an interconnecting network, this new software system includes PeaceShell™ Belted Shorts system, AuraLite™ Base Layer, MothTech™ T‑shirt, and PeaceShell™ Sun Hat. That on top of one of Oakley’s most iconic frames, the Eye Jacket, which heroes the assortment.
Last month's debut capsule saw Satisfy revamp Oakley's Re:SubZero eyewear in two earthy colorways: each of which weighed in at just 24 grams (that’s 0.05 pounds to you Americans).
Landing online on May 25, each take was designed to remain in-keeping with Satisfy’s ongoing goal of helping wearers reach the elusive “Runner’s High” — a state of consciousness solo runners can feel that allows for optimal reflection and creativity — and was inspired by dawn’s first light setting the path forward, with a matte dusty rose frame color evoking the warm sun reflecting on smooth sand waves.
The Oakley x Satisfy Re:SubZero collection also featured a matte black frame color intent to move you through the nonsense with grace, complete with a Prizm Black lens for enhanced visibility.
“The collection comes from our shared vision of redefining our categories through innovation,” Satisfy founder Brice Partouche told Highsnobiety. “Both brands are laser-focused on creating equipment with a purpose, so this collaboration is a natural extension of that.
“It [the collaboration] came naturally after a few meetings with the Oakley team. We were excited about the opportunity to help create a new vision for what both brands stand for.”
“I feel that any collaboration should join two-like minded parties with one goal in mind,” added Oakley VP, Brian Takumi. “We combined Satisfy’s essentialist approach with Oakley expertise in product design to build a line fit to the needs of runners and along the way.
“Both teams kept an open mind and showed a willingness to learn from each other. There was also an enormous amount of trust built between us from the early days of our collaboration.”
In truth, Satisfy and Oakley really is a match made in heaven. The only question on my lips, though, is this: why the hell hasn't this happened sooner?
This article was first posted on May 22 and then updated on June 22.
