It's hard to say mysterious and enigmatic when climbing the ranks of the rap game in the Information Age, but $not is awfully damn close to getting away with it. The #FloridaMan has already developed an idiosyncratic sense of style (pulled-up hoodie realness), has had his work featured on the high-profile Euphoria soundtrack, and - in the case of his early single "Gosha" - received a cosign from Billie Eilish.
But don't let this list of accomplishments dissuade you; $not is a truly one of a kind rapper with oddball charisma. Look no further than his new visual "Megan," which we're excited to be premiering below:
Fans are curious as to the track's titular inspiration, but those hopeful for a straight answer should prepare to be disappointed. $not elaborated to Highsnobiety in an email that he's not here for any mystery-solving: “Everyone wants to know who Megan is... I don’t know why. We shot the video with Omar in New York when I was out there for my NYC show. I had made the song with [producer] Marvy Ayy in the city, so it made sense to bring it all back. Really excited to start dropping all new music and I am also working on a project. Stay up, never fall.”