Outerwear's very own mad scientist, Stone Island, is turning 40 this year, and what better way to kick off a year of innovation and celebrations than with its favorite communicative medium – a visual showcase.

2022 is looking like a year of big milestones across fashion and sneakers. As we cautiously step through the 20s decade, brand's air miles continue to rack up, seeing the Nike Air Max 1 and New Balance 990 turn 35 and 40, respectively. It's a year of big birthdays, and Stone Island is sitting right in the thick of it, four decades down the line.

Whether or not you choose to sport the famed compass on your arm, there's no denying the legacy and rich subcultural history that Stone Island has been an integral part of over the past forty years.

From casual and terrace culture to its close affiliation with Grime and UK Rap artists like Dave and its adoption in the US byways of Nike and Drake, its experimental, innovative approach to garment design has seen its unmistakable pieces celebrated the world over.

In its latest visual showcase (Stone Island is very keen on its videos), the brand explores its foundations – what, and who is Stone Island?

As narrated in the "40 YEARS" video: "Function is the purest form of aesthetics. It's a fact. And so, the path to perfection becomes an engineering challenge to be solved. Embrace industry as artistry; practice technology as the absolute form of creativity. Follow obsessions; it's a force for progress.

Never stop experimenting; it's the gateway to the rule's exception. Study colors; it's the artist's theory. Look at life and disorder as the ultimate lab; it's where resilience and spirit are truly tested. And never compromise, not even a litter. This, is Stone Island."

Though the video doesn't give much away in terms of what product we can expect as part of the 40th-anniversary celebrations, it certainly captures the essence of the brand and leaves us curious about what the year ahead will entail.

What To Read Next

  • Image on Highsnobiety

    Flop of the Week: Travis Scott's Cactus Jack x Dior Collab

    Culture
  • Image on Highsnobiety

    SKIMS' "Kimono" Controversy Helped the Brand Succeed, Says CEO Jens Grede

    Style
  • Image on Highsnobiety

    Abortion Misinformation Is Flooding TikTok

    Culture
  • Image on Highsnobiety

    Machine Gun Kelly's Pink Moment, Off-White™ x Church's Hole-y Shoes, Kim's SKKN Lawsuit

    Culture
  • Image on Highsnobiety

    Ahoy! Sailorcore Sets Sail for SS23

    Style
  • Image on Highsnobiety

    Denim Tears & CPFM Are Reclaiming July 4th

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.