Supreme took out a full-page ad in the New York Times on Sunday, April 5. The ad encouraged people to stay at home during the coronavirus pandemic, which has swept the globe and is hitting New York and the United States particularly hard.
The advertisement shows Supreme’s friends and family lounging at home in front of a massive Supreme box logo T-shirt. Several commenters on Instagram believed this to be a teaser for an upcoming relief T-shirt, possibly to fundraise for Covid-19 relief efforts. This possibility was previously reported by notorious leak account Supreme Leaks News.
This isn’t the first time Supreme has taken out an ad in one of New York City’s newspapers, having previously created a box logo sleeve for the New York Post.
The New York Times ad mirrors two posts to the brand’s Instagram page, which you can check out below.