Highsnobiety
Double Tap to Zoom

Supreme took out a full-page ad in the New York Times on Sunday, April 5. The ad encouraged people to stay at home during the coronavirus pandemic, which has swept the globe and is hitting New York and the United States particularly hard.

The advertisement shows Supreme’s friends and family lounging at home in front of a massive Supreme box logo T-shirt. Several commenters on Instagram believed this to be a teaser for an upcoming relief T-shirt, possibly to fundraise for Covid-19 relief efforts. This possibility was previously reported by notorious leak account Supreme Leaks News.

This isn’t the first time Supreme has taken out an ad in one of New York City’s newspapers, having previously created a box logo sleeve for the New York Post.

The New York Times ad mirrors two posts to the brand’s Instagram page, which you can check out below.

Your Highsnobiety privacy settings have blocked this Instagram post.
Your Highsnobiety privacy settings have blocked this Instagram post.
We Recommend
  • Awake NY’s Hairy Dr. Martens Are Very New York-Coded (EXCLUSIVE)
    • Footwear
  • Not In New York—HOKA Runs Deep with ROOTED
    • Sneakers
    • sponsored
  • Japan's Most Fearless Retailer Meets New York's Most Stylish Hang
    • Style
  • Not In New York Is Taking Over The Big Apple
    • Style
  • Honey Dijon to Sant Ambroeus: All The Collabs for Not In New York
    • Style
What To Read Next
  • HOKA's Chunkiest Retro Sneaker Is Aging Like Fine Wine
    • Sneakers
  • Birkenstock’s Snakeskin Clog Is Off the Scales
    • Sneakers
  • From the Screen to the Scene: Bumble Takes Things IRL for Not in Miami
    • Culture
    • sponsored
  • Finally, It's Confirmed! Matthieu Blazy Joins Chanel
    • Style
  • Miu Miu Made The Ultimate Miu Miu x New Balance Alternative
    • Sneakers
  • You've Never Heard of New York's Coolest New Fragrance Store (EXCLUSIVE)
    • Beauty