In recent weeks, rumors about a potential Supreme x  Emilio Pucci collab have been swirling. Now, it's been confirmed, along with a June 10 release date.

Both brands have taken to Instagram to confirm the news following mounting leaks from industry insiders. So, Supreme's Milanese flagship might be more than a thumbed nose at the fake Supreme — it's indicative of the New York brand's infiltration of Italian high society.

As Highsnobiety's Jake Silbert noted when rumors began to surface, “Pucci is ripe for a mainstream revival, given that its trippy, colorful prints laid the groundwork for recent work from the likes of Raf Simons and Dries van Noten and fit neatly into the current zeal for flashy retro flavor.”

The first look suggested that the collab will lean into this aesthetic. In the lookbook, Sage Elsesser a silky camp collar bowling shirt and shorts combo that features Emilio Pucci's signature geometric, kaleidoscopic designs.

Pucci was born in Florence to one of the richest families at the time and worked and lived in the Pucci Palace for much of his life. His experimental designs and radical approach to fashion were informed by his glamorous, aristocratic upbringing and that luxurious sentiment shines through in the new Supreme collab.

The collection also includes a smoking jacket, sports jacket, long sleeve, and short sleeve shirt, hooded sweatshirt, soccer jersey, sports pants, sweatpants, soccer shorts, T-shirt, sunglasses, belt, and Zippo Lighter. The pieces are adorned with some of Pucci's most iconic prints, including Fantasia (1970) and Tulipani (1965).

For its part, Supreme is charged with introducing the Italian brand and its aesthetic to a new generation. Pucci is also owned by LVMH, which worked with Supreme on its RIMOWA and Louis Vuitton collaborations. LVMH chairman and CEO Sidney Toledano told Menkes back in 2018 that he was angling to bring Pucci to a younger audience — something that a Supreme partnership could certainly achieve.

What To Read Next

  • Image on Highsnobiety

    Tracking Ben Affleck: The Accidental Sneakerhead

    Style
  • Image on Highsnobiety

    Off-White's Nike Air Terra Forma Is an Abloh Original

    Sneakers
  • Image on Highsnobiety

    Thanks to Telfar & Moose Knuckles, Your Y2K Winter Uniform Is Here

    Style
  • Image on Highsnobiety

    Rick Owens & Dr. Martens Made Corsets For Your Calves

    Style
  • Image on Highsnobiety

    Ah Yes, More Tabi Sneakers From Margiela & Reebok

    Sneakers
  • Image on Highsnobiety

    These adidas Shoes Aren’t What They Seem

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.