Sports lifestyle brand ’47 is bringing an immersive sensory experience to South By Southwest (SXSW) in a partnership with Texas A&M University that’ll feature live performances from up-and-coming artists. The experience will go down on March 11-12 at local staple Clive on Rainey Street located at 609 Davis Street in Austin, TX.

Dubbed the Texas A&M x ’47 Discovery House, the interior of the bar will be transformed into three separate physical representations of land, sea, and space—representing Texas A&M’s heritage as one of the few institutions in the country to hold these grant designations.

Each customized space in the bar will be brought to life through animated and 3D light projections punctuated by live performances on both days from emerging artists like Joey Purp, Snoh Aalegra, Injury Reserve, and Gus Dapperton. The entire space is designed to surface promising new talent with SXSW serving as the energetic backdrop for inspiring creativity and discovery. That's one of the reasons why the conferences and festivals at SXSW have become synonymous with celebrating the best of the interactive, film, and music industries.

The discovery aspect is arguably one of the best parts of the experience. There's nothing quite like stumbling into a set by an artist you never knew existed and vibing out to their music.

The Texas A&M x '47 Discovery House will open to the public Sunday, March 11 from 3 p.m. to 12 a.m. and Monday, March 12 from 11 a.m. to 12 a.m. Highsnobiety will be on-site covering the event all weekend with exclusive artist interviews and videos so peep the site for continued coverage.

WHERE: Clive on Rainey Street, 609 Davis St, Austin, TX 78701

WHEN: March 11 from 3 p.m. - 12 a.m. & March 12 from 11 a.m. - 12 a.m.

  • Photography:Chaddychads

We Recommend

  • Image on Highsnobiety

    Inside Our Party With Genesis x Soho House In Sydney

    Design
  • Image on Highsnobiety

    1017 ALYX 9SM x Swedish House Mafia: The Collab Nobody Saw Coming

    Style
  • Image on Highsnobiety

    For Sale at Pharrell's Auction House: His 18K Gold Blackberry, Custom Grills & More

    Culture
  • Image on Highsnobiety

    Carne Bollente's Doing It Like They Do On The Discovery Channel

    Style
  • Image on Highsnobiety

    Get Your House In Order With Raf Simons & Kvadrat

    Culture
  • Image on Highsnobiety

    Light One Up With Le Labo This Christmas

What To Read Next

  • Image on Highsnobiety

    Amidst the Hunger Games for Tour Tickets, Beyoncé Let Loose at Pre-Grammys Celebrations

    Culture
  • Image on Highsnobiety

    Get Some WOOD WOOD x Salomon on Your XT-Slate

    Sneakers
  • rick owens knot down jacket

    This Rick Owens Jacket Is the Galaxy-Brain Scarf Alternative

    Style
  • Image on Highsnobiety

    The Château Royal Wants You to Know You're Sexy

    Culture
  • Image on Highsnobiety

    These AJ1s Might Cost You a Month of Rent

    Sneakers
  • Image on Highsnobiety

    All the Details: Tiffany & Nike's $400 Air Force 1

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.