From the outside, thisisneverthat’s new knitwear appears all but handmade. It's clearly soft and woven from a disorderly combination of different colored yarns, giving it a homespun sort of feel. But a completely opposite sweater lurks within. In fact, it's not even a sweater in there.

This knitwear is living a double life. On the other side of this reversible sweater, find GORE-TEX WINDSTOPPER, a breathable yet windproof technical material that couldn’t look more out of place inside a classic mélange knit. But that’s why it's cool. 

South Korean streetwear label thisisneverthat has developed a whole line of similarly contradictory designs that released online as part of its Fall/Winter 2025 collection.

There are corduroy pants and workwear-style cotton canvas jackets all masquerading as typically organic winter wearables on the outside. Inside? They're secretly reinforced with weatherproof GORE-TEX lining.

However, no product has a more paradoxical beauty than the GORE-TEX-lined knit sweater.

There’s something novel about a lo-fi design hiding cutting-edge innovation, like vintage cars kitted with new engines or beautiful old wooden hi-fi equipment recreated with modern engineering. In fashion, this kind of clashing typically occurs in the realm of footwear, like when old-school leather shoes are waterproofed with GORE-TEX tech.

This sweater takes that concept to a new extreme, though. You get the best of both worlds: classic look, newfangled appeal.

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