T.I. has just dropped a brand new song slamming Floyd Mayweather for his support of Gucci after the release of a “balaclava jumper” that many believed resembled blackface. Although the brand has since issued an official apology and the item has been pulled from their stores, many have called for a boycott of the Italian luxury label. Although the rapper doesn’t call out Mayweather by name, the song’s artwork appears to depict Mayweather wearing the sweater in question.
“Damn, it must suck to be a fuck ni–a/Old greedy ass ni–a only thinking about his self,” T.I. raps, apparently aiming at the boxer. “He get the fame, he get the wealth/But people are struggling, who did you help? Stream the track below.
Shortly after the Gucci controversy surfaced, TMZ spotted Mayweather shopping at a Gucci store. When asked about other people deciding to boycott the brand, he replied, “I’m not no follower, I do what the fuck I wanna do.” Later adding, “We all know racism still exists, but that’s not gonna stop my drive. I’ve got friends from all walks of life and to me of course Black Lives Matter first. But my thing is this, I’m gonna tell you to go out there, live life and be happy and be positive.”
T.I. was one of many celebrities to call for a boycott of Gucci. Spike Lee took to Instagram to write that he wouldn’t wear Prada or Gucci until they “hire some black designers,” adding “They don’t have a clue when it comes to racist, blackface hateful imagery.” Meanwhile, on Wednesday, rapper 50 Cent shared a video of himself burning a Gucci t-shirt, writing “I gotta get rid of all the Gucci I have a home. I’m not supporting their brand anymore.”