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Amidst Ongoing Astroworld Fallout, Travis Scott's Cacti Is Shelved

Written by Jake Silbert

Travis Scott is still feeling the effects of the fallout surrounding last month's Astroworld catastrophe. Amidst the lawsuits and satanic panic, Travis Scott's hard seltzer drink, Cacti, has been shelved, for now.

AdAge was first to report the news, citing a statement from Anheuser-Busch.

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"After careful evaluation, we have decided to stop all production and brand development of Cacti Agave Spiked Seltzer," the brewing company's statement said. "We believe brand fans will understand and respect this decision."

According to TMZ, a member of Scott's inner circle said that Scott's alcoholic drink wasn't discontinued for good, though.

"Travis was clear in his interview that he is not focused on business right now and his priority is helping his community and fans heal," explained the anonymous source, noting that the decision, made on November 30, was mutual. "Cacti asked AB InBev to inform their wholesalers there will not be product at this time."

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Of course, the source is referring to Scott's December 9 interview with Charlamagne tha God, where the rapper first publicly opened up about the disaster at Astroworld.

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The Cacti Instagram page has been deleted in the meantime and Scott is reportedly being dropped from festivals.

Cacti was immensely popular when it first launched, selling out of convenience and grocery stores that stocked it.

Though it was clear commercial success for Scott, the hard seltzer's success came from the Travis Scott branding, which has been directly affected by the Atroworld halo effect.

"Other than the Travis connection and admittedly cool packaging, there’s not much here to call its own," Highsnobiety said when reviewing Cacti early this year.

"When a nine-pack of Cacti costs the same as a 12-pack of the others, it’s hard to get away from the thought that you’re paying more for the Cactus Jack colorway."

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Jake Silbert

Jake Silbert is Highsnobiety's Director of News. An award-winning writer, Jake has nearly a decade of experience overseeing fashion publications, leading editorial teams, and publishing in print media. Jake previously lived in Japan, following a multi-year obsession with Japanese fashion, food, and design, before moving back to America to begin a career as a writer and editor. At Highsnobiety, Jake explores subjects that range from Tory Burch’s rebranding to the humble beauty of brown clothes to the last collaborative Louis Vuitton collection ideated by NIGO and the late Virgil Abloh, for which he conducted one of Abloh’s final interviews. Jake is perhaps best known for tackling divisive subjects, such as Supreme’s waning relevance, that incite discussion among even people who only read the article’s headline (believe it or not). Previously, Jake pitched, wrote, and edited content for a handful of burgeoning digital publications, even drafting think pieces for social media simply for the sake of spreading the good word about good clothing. That’s what it all comes back to for Jake: good clothing. Jake lives in New York City where he’s perpetually hunting for the best bagel and collecting .mp3s like a boomer. Loves: chunky walking sneakers, washed-out clothing, Simpsons podcasts, Dark Souls speedruns. Hates: overripe apples, sweaty summer humidity.

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