travis scott reeses puffs collab Paris Fashion Week SS20 Reese’s puffs astroworld
Getty Images / Natasha Moustache

It seems as though Travis Scott is a major fan of Reese’s Puffs. So much so that he has teamed up with the brand to launch a series of special edition cereal boxes carrying Cactus Jack visuals. What’s more, there’ll be a dedicated pop-up event held in Paris tomorrow (June 25) in celebration of the snack’s arrival.

According to Reese’s, the boxes were designed by Scott with the aim of reflecting and uniting his creative style with Reese’s Puffs’ branding. Take a look at the designs below.

The first special edition box comes encased in another acrylic box and will drop tomorrow, June 25 in limited quantities for $50 over on TravisScott.com. Paris pop-up details to follow.

Weekend Staff Writer

Isabelle is an Australian writer based in Berlin.

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