Valentino debuted a surprise collaboration with Levi's during yesterday's Milan Fashion Week runway show. For the project, the Italian label has reimagined the 517 boot cut jeans made popular in the 1960s.
"The Levi’s brand is built on its values and Valentino’s show embodies the importance of equality, sharing the revitalization of a timeless and inclusive aesthetic experience that becomes more significant than ever," Levi's said in an official press release.
As Valentino creative director Pierpaolo Piccioli continues to champion the idea of resignification, which Levi's describes as "giving new value to symbols, ideas, places, atmospheres that come from different moments in time, but are still relevant for the contemporary scenario," the collaboration further shows that jeans are both relevant in 2020 and made for everyone.
Jeans were first worn by workers, but have since become a wardrobe staple regardless of age, sex, or occupation. Valentino's Levi's 517 are made for both men and women, featuring a wider cut at the bottom of the leg to leave room for all types of footwear. The collaboration is then marked by a co-branded label.
You can look forward to the collaborative 517 jeans from Valentino and Levi's releasing in the spring of 2021.
