Following their collaboration last year, Mercedes-Benz has once again tapped multi-hyphenate Virgil Abloh for another partnership, this time taking on the Mercedes-Maybach.

During the past few years, the crossover between fashion and automotive has grown immensely, seeing some of the biggest designers and brands lend their hand to create vehicles, capsule collections, and more. Virgil's previous take on the Mercedes-Benz G Class was a catalyst for plenty of more collaborations and set the bar high.

For their second chapter, Abloh has worked together with Mercedes-Benz Chief Design Officer Gorden Wagener to create the new car, which is set to be an electric show car that will be unveiled during Art Basel Miami Beach.

"Unlike anything previously seen from Mercedes-Benz, the show car exemplifies the possibility of design that is untethered by existing blueprints, or production specifications," Mercedes explains and adds that the partnership coincides with the 100-year anniversary of the Maybach. Karl Maybach and his father Wilhelm debuted the first Maybach W 3, and created one of the most recognizable and exclusive brands of today.

“The Maybach legacy celebrates exploration, pushing creativity to new places, living outside of the status quo. In this next phase we’re embracing these ideals and bringing the Mercedes-Maybach heritage into the future, inviting the next generation to join in revering this icon,” Virgil Abloh explains.

Abloh's presence in the industry is incomparable, and he continues to transcend fashion and style. With background in civil engineering and architecture, the designer has combined his skills and creativity to create the Project MAYBACH with Gorden Wagener, and it is not the last we'll see of the partnership.

The collaboration will be revealed on December 1.

What To Read Next

  • Image on Highsnobiety

    Next Time on 'And Just Like That': A Warning to Birkin Owners

    Style
  • Image on Highsnobiety

    On & South2 West8’s New Collab Keeps Your Heels in the Clouds

    Style
  • Image on Highsnobiety

    Designer Julie Valuskova on the Future of Sneaker Design

    Sneakers
  • Image on Highsnobiety

    MM6 Maison Margiela & Salomon Are Already on Collab #3

    Sneakers
  • Image on Highsnobiety

    Stone Island's New Balance 574 Is a Welcome Surprise

    Sneakers
  • Image on Highsnobiety

    Tom Sachs Knows His Nikecraft General Purpose Shoes Are Boring — That’s the Point

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.