Where the runway meets the street
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The new issue of Japanese magazine GRIND has released this week and features an editorial of Supreme‘s Fall/Winter 2013 collection. Shot in Russia, the look and feel of the editorial is raw and cold – a nice welcome into the cold season and somewhat different from all of the other editorials we’ve seen so far this season featuring the New York brand. One thing that does become apparent through the latest editorials and even Supreme’s own lookbooks is the younger customer that the brand seems to speak to. The editorial was shot by photographer/designer Gosha Rubchinskiy. Enjoy a look at the editorial in the gallery above.

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