Where the runway meets the street

It seems Supreme’s adoring fan base, dedicated to consume any and every product they unveil, has caught the attention of television brass over at TLC. In a recent press release that came through the Highsnob inbox, executive producer Nancy Grant of My Strange Addiction – a documentary series who “gives a face to addicts suffering from peculiar addictions” – points to the life of Brennan Walter, a “Supreme addict.” Read the official press release below.

TLC’s My Strange Addiction has tackled a variety of issues over the years, ranging from food rituals involving the consuming of materials like light bulbs and pottery to that of individuals dedicated to living outside of what we deem normalcy – including spending hours at a time dressed as babies. In our latest documentary, we turn our attention to Brennan Walter, a 23-year-old man from Concord, New Hampshire who has let a clothing company from New York, Supreme, rule over everything he does.

Imagine a scenario where Walter insists that his wife of a year, Sally, be decked head to toe in Supreme wear whenever they are intimate. “Without it on,” Sally says, “he won’t even look at me, let alone touch me! He has forced his taste in clothing onto everyone around him. He even insists on naming our son “James” after the Supreme founder!”

Brennan’s love of Supreme has spilled into other facets as well. He spent several thousands of dollars getting a custom paint job on his 1994 Isuzu Trooper to match the red seen in Supreme’s logo. “It’s like a moving box logo,” says Brennan.

When Brennan saw a popular “list” on lifestyle portal Complex entitled “50 Things You Didn’t Know About Supreme,” he got the top 10 items tattooed on his calf. “I would have gotten all 50,” says Brennan. “But I spent the money needed on art history books to learn about Futura and Jean-Michel Basquiat.”

My Strange Addiction has tackled notable stories in the past, but Brennan Walter is one of the first to be completely numb to the problems those around him encounter when the hypebeast inside of him runs wild.

No word yet on when the Supreme episode of My Strange Addiction airs.

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