Where the runway meets the street

When the Supreme x Dipset collaboration launched in 2006, it was a defining moment for a streetwear label on the brink of coming into its own. Many look back on it as one of the greatest graphic T-shirts to have ever been released, and yet you’d be hard-pressed to hear its subject matters echo the same sentiment.

The Diplomats’ Jim Jones, who appeared alongside group member Juelz Santana in the image, recently divulged to Complex‘s Nick Grant that the shoot was merely a business transaction, an easy way to earn a check.

In retrospect, his comments weren’t completely inappropriate given Jones’ naiveté towards the skate scene and the fact that it was a tall order for a brand still in its early stages of development.

Read Grant’s interview with Jones over at Complex.

Staff Writer
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