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Titled “Not Now,” Lazy Oaf’s newest winter campaign sees the London-based brand traveling to Brooklyn, New York to capture its classic attitude in a new range of relaxed styles.

Following the brand’s fall range, the update carries the torch for a more toned down appeal focusing on subtle details and cynical slogans perpetuating the theme of apathetic angst. Featuring beautifully designed pieces such as the military green Cult Leader Fishtail parka and Don’t Cut Your Hair overshirt, each piece in the collection has been also accentuated by fine details in construction and material.

Lazy Oaf’s Winter 2016 collection is now available in-store and online.

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