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Cara Delevingne is now the newest brand ambassador for PUMA. The move finds Cara joining the likes of Rihanna and Kylie Jenner on the label’s ever-expanding women’s roster.

First up, the model-turned-actress is the face of PUMA’s new “Do You” campaign, which “aims to inspire confidence in women everywhere.”

“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults. ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something.”

The initial images for the project showcase a noticeably ripped Delevingne, donning various new activewear styles from the brand.

Launching this month, PUMA’s “Do You” project spans across multiple categories, from its running and training to sport style collections.

After taking a look at the images from the new Cara-featured PUMA campaign, be sure to dive into her new interview with Esquire magazine where she talks losing her virginity and battling depression.

Not NYC, not LA.

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