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For nearly two decades, the M5 Showroom has represented an impressive array of menswear brands like Moncler, Belstaff and Stone Island. The showroom has been integral to Stone Island’s current headway in the North American market, and also happens to represent more tailoring-oriented labels like Barena, Presidents, Herno and ts(s), the brainchild of Takuji Suzuki, brother of Engineered Garments designer Daiki Suzuki.

Now, M5 is taking their experience in sales and applying it to the retail game. The M5 Shop, located in a 3,500-square-foot-space in SoHo, is a cozy 12th-floor hideaway of high-quality menswear. The concept is pretty simple: It’s a 24-hour on-call VIP shopping experience for very discerning consumers. Their clientele includes guys like Drake, Travis Scott, and hotshot creatives affiliated with labels like Nike and Supreme.

To further hammer home the point that this isn’t your typical retail store, it’s staffed by the same guys who spend entire seasons with the covetable collections. So whether you’re looking to nerd out about Stone Island’s David-TC fabric, learn a bit more about the intricacies of a Presidents garment, or are just looking for advice on whether or not a coat will keep you warm during the winter, rest assured you’ll be talking shop with a certified expert.

The M5 Shop just launched its website, where interested customers can book an appointment, get a feel for the brands available, and see select pieces styled on some of the shop’s best-dressed employees. We got a firsthand look at the space, so after you get an exclusive tour in the gallery above, you can check out all the new goods at M5Shop.nyc.

  • Photography: Lexie Moreland / Highsnobiety
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