From the ground up

As much as the Chuck Taylor silhouette is synonymous with the Converse brand, 2016 re-introduced another Converse sneaker into the limelight.

Favored by skate legends like Guy Mariano for its quality construction and comfy ride, and filmmakers like Spike Jonze for its classic design, who loved the shoe because it was simply, effortlessly cool, the One Star was treated to a number of exciting re-issues this year.

General releases boasted a lovable hairy suede upper, in a spectrum of colorways from black to vivid red, but in the Highsnobiety offices, special edition drops with the likes of fragment design and now Stussy were creating a bigger buzz.

Stüssy Converse One-Star '74 – photography by @dexternavy

A photo posted by Stüssy (@stussy) on

Ryan Cross is the Global Footwear Senior Product Director for Sports Lifestyle Footwear at Converse, and when we spoke to him recently at the SS17 press preview in Milan about the One Star, he affirmed the importance of the silhouette for the American brand, noting “we see it as one of our icons. It has such a distinct design language it really does stand out from anything else in the market. The fact that it was introduced as a performance basketball shoe back in the day and then it was adopted as a lifestyle staple and as the choice of skateboarders makes its journey unique and a great story to tell.”

If you’ve owned a pair yourself, you’ll already know that the simple low-top acts as a perfect canvas for the characteristic suede; “Hairy suede is a version of suede that is slightly more reminiscent of the original spec from the archive. It gives the sneaker a little bit of a heritage twist but takes color really well,” Cross went on to say.

We also got a chance to sit with the Director of Product Marketing Energy, Ian Ginoza. Speaking on the recent Stussy drop, Ian explained, “it was a very natural fit, as Stussy has a very real connection to the communities and culture that love Converse and the One Star. Fans of both brands have been wearing our products together for quite some time, long before we ever collaborated in a product partnership. There is a great deal of respect and history between Converse and Stussy, and I feel the best comes out of both brands when we collaborate like this.”

Given that the One Star has had such a promising year, we have a nagging feeling that much more is in-store for 2017, and Cross confirmed our suspicions by revealing “…you’ll need to watch this space. With a continued focus on the One Star there will be some exciting things happening.”

If you don’t have a One Star already, you can shop the silhouette straight from Converse’s online shop.

Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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