Supreme‘s longtime brand director Angelo Baque is calling it quits. Upon leaving the streetwear label, Baque has launched his own creative agency, Baque Creative, but he will continue to consult for Supreme.
In addition to overseeing art direction for Supreme, Baque Creative’s other current clients include Nike NSW and Converse, as Angelo has been working on his own company since late last year.
“I spent 10 years with the brand and I’ve changed a lot in those 10 years,” said Baque. “When I started with Supreme, I didn’t know what the hell I was going to do. There was no title and it was just wide open. The company was so small back then. It was 2006 and I was able to figure it out and see where I fit in. I have a photo background and I felt like I could help the brand and bring a new perspective to the visuals.”
He then went on to add: “With the actual garments, nothing has changed because the objective of Supreme has always been to make cool shit. Our muses are the same and they have always been skaters. What’s different is that 10 years ago, you had to be in the know and now you can hang out below 14th Street and you know what Supreme is. But you are never going to be able to go into Macy’s, Zumiez or Bloomingdale’s and buy the brand.”
In addition to focusing on his creative agency, Baque will also begin expanding his own collection, Awake New York — a line of six-panel caps he introduced back in 2013.
“I will grow it little by little, but the beauty of doing Awake is I can kind of do it when I feel like doing it,” said Baque. “I’m in no rush to sell it in many places. In the past you feel these pressures to make certain items for certain accounts and the next thing you know you are making a leather trench for a store in Japan. I want to make something when I have something to say, not for the sake of selling clothes.”
Baque’s brand director position with Supreme has yet to be filled.
- Source: WWD