Yesterday, Vetements announced its latest zany venture in the form of a “dry cleaning” pop-up store at Maxfield LA.
After teasing us with a cleaning bill graphic, the Paris-based collective hinted that a selection of limited-edition items would also be on sale. True to its promise, an exclusive “Beverly Hills” capsule went up for purchase, along with assorted clothing on a revolving rack. The laundromat vibe was pushed further with a window space piled high with dirty garb.
The “Beverley Hills” capsule packs some strong ’90s vibes — the designs are slightly reminiscent of old-school United Colors of Benetton numbers.
Check out images of the pop-up space above. Did you manage to make it along? Let us know what went down in the comments below.
Vetements “Dry Cleaning” Pop-Up Store
8825 Melrose Ave.
Los Angeles, CA 90069
In other fashion news, here’s another look at Vetements’ batshit crazy FW17 collection.