4 more

We’ve already shown you staff kits from the likes of Berlin’s The Store, London’s Goodhood and New York’s Kinfolk, and now we turn our attention to P.A.M. and its concept store in Sydney.

P.A.M. (or Perks and Mini) has been operating at the crossroads of art, culture, lifestyle and fashion since launching its own lifestyle label back in 2000. With its humble beginnings rooted in Melbourne, Australia, today P.A.M. is a global force with stockists around the world and multi-hyphenate operations. P.A.M. still maintains a bricks-and-mortar presence back home, though, with locations in both Melbourne and Sydney, both of which offer much more than shopping.

P.A.M.’s Sydney location features in-house collections alongside a curated selection of labels such as Gosha Rubchinskiy, Aries, Bless, Bernhard Wilhelm, Cav Empt, UNDERCOVER, Pelvis and Gasius & POMS. There’s everything the young, discerning creative needs in one space and, beyond clothes, you’ll find rare books, magazines and objects sourced by handpicked selectors from around the world.

Check out which looks P.A.M. staff members are rocking below.

Name: Teresa
Occupation: Store Manager & PR
Brands: PAM & Vans
Instagram: @c0ngie

Name: Rainy
Occupation: Shop Assistant & Model
Brands: PAM & Vans
Instagram: @itsrainybaby_

Name: Katie
Occupation: Shop Assistant & Ceramic Artist
Brands: PAM & Marni

Name: Rafi
Occupation: Shop Assistant & Artist
Brands: PAM, PAM x Carhartt WIP & Gucci
Instagram: @rafaelapandolfini

Name: Egy
Occupation: Shop Assistant & Artist
Brands: PAM & Tiger
Instagram: @egyboy_art_cowboy

Name: Marto
Occupation: Shop Assistant & Graphic Designer
Brands: PAM, Stan Ray & Gosha Rubchinskiy x FILA
Instagram: @komfy

Want to see some celebrity street style? Here’s how you can cop A$AP Rocky’s look for less.

Related Shopping Tips

Radio Club L.A. Sweater

from $85

Carhartt WIP x P.A.M.

(Available at 2 Merchants)
(Available at 2 Merchants)

Radio Club Logo Cap

from $38

Carhartt WIP x P.A.M.

(Available at 2 Merchants)
(Available at 2 Merchants)

Radio Club All Channels T-Shirt


Carhartt WIP x P.A.M.



Words by Kam Dhillon