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KITH and Coca-Cola are about to drop their latest collection, releasing just a taste of the upcoming collaboration via social media. There have also been images of an upcoming Converse Chuck Taylor All-Star 70s high-top floating around as part of the collab.

While the wider release pair looks to combine a white frayed denim upper with Coca-Cola’s signature logo embroidered in red, today we received an awesome pack with an exclusive friends & family colorway. Channeling throwback ’90s style, the shoes combine a stonewashed denim upper with white embroidery. KITH branding on the rand coordinates with the burgundy vintage-inspired Converse branding on the heel.

Alternate laces carry the logos of both brands, and an icy green sole is a welcome switch-up from the run-of-the-mill brown color. Perhaps taking a note from Ronnie Fieg’s recent New Balance 574s collab, which featured an interchangeable velcro logo. Here, removing the Coca-Cola patch reveals the Chuck Taylor’s usual All-Star branding.

In addition, the shoes came packed in a YETI Roadie cooler—arguably the Mercedes-Benz of coolers. Known for details like a condensation-proof design and rotomolded construction, the YETI series of coolers are the kind of flex that’ll turn the heads of discerning dads everywhere. The cooler itself retails for around $200 USD, and this one was done up with KITH’s trademark bells-and-whistles, including a co-branded top and Coca-Cola red straps.

Lucky recipients also received a KITH x Coca-Cola beach towel, reinterpreting the KITH logo in Coca-Cola’s script typeface. For people wanting to cop a pair of the KITH x Coca-Cola Converse kicks, they’ll have to wait until they drop on August 11.

Subscribe to Highsnobiety’s sneaker chatbot on Facebook to receive lightning quick updates on release dates, sneaker street style, shopping tips and more. Also worth checking out are KITH’s latest installations with Stone Island.

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Words by Jian DeLeon
Editorial Director

Jian DeLeon is the Editorial Director at Highsnobiety. He is based in New York.

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