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New York’s Abasi Rosborough unveiled its FW18 “Utopia/Dystopia” collection earlier this year at NYFW, and now the fashion label has released its first video campaign for the collection in a new video titled, “In Plain Sight.”

Filmed and edited by Levi Walton, the visual puts the spotlight on a recent NY Times article about facial recognition, which also highlights the standout face masks by Ryan Burke, in addition to select silhouettes that were showcased in the FW18 fashion presentation.

Overall, the theme of the short video is the brand’s reaction to companies like Amazon and Apple encroaching prevalence of biometric surveillance in our lives.

View more of the brand’s FW18 “Utopia/Dystopia” campaign below, and you can purchase the collection at Abasi Rosborough retailers, as well as online now.

In related news, Abasi Rosborough draws inspiration from desert cultures for Spring 2019.

Words by Renz Ofiaza
Staff Writer

Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.

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