All good things must come to an end, apparently. Well, by the looks of it, that's not always the truth, as adidas and Arsenal FC commit to a further 8 years of their current kit and merchandising contract.

In the game of football, kit sponsors and contracts come and go. They're just as active as Premier League scorelines and, for some fans, can be a pretty make-or-break part of each season.

Your Highsnobiety privacy settings have blocked this Twitter post.

When you're within the walls of your home stadium, surrounded by fellow fans looking down onto the pitch, the strength of your team's kit really adds to the atmosphere; it's the shared uniform between the team and the fans; if your kits are bad, this falls flat, especially when crammed into the oppositions stands.

Over the years, there have been some beautiful kits across all leagues. Back in the 90s and early 2000s, we saw some bold risk-taking from sportswear brands; Nike, adidas, PUMA, and the like, which did somewhat settle towards and during the 2010s.

Your Highsnobiety privacy settings have blocked this Instagram post.

For Arsenal FC, from the late 80s through the 90s, adidas showed the world what a winning kit should look like – and no, of course, I'm not biased as a Gooner...

When adidas lost the Arsenal contract to Nike in 1994, the pair would part ways for 25 years. Fortunately for Nike, it was their logo that emblazoned kits during the club's "Invisibles" run.

Your Highsnobiety privacy settings have blocked this YouTube video.

Following Nike, PUMA would take the reigns in 2014 for 5 years until Arsenal found its way home to Three Stripes for the 2019/20 season.

Your Highsnobiety privacy settings have blocked this Instagram post.

After a quarter of a century apart, adidas decided to put its best foot forward and show fans what they'd been missing, and they did not disappoint.

While 2019/20 was a strong season kit-wise, 2022/23 has sent a shockwave across the Premier League, as the pair showcase why they're made for one another. A winning home, away, third, and pre-game kit (that even rivals are praising) to match a winning start to the season. Poetry in motion.

Your Highsnobiety privacy settings have blocked this Instagram post.

Last week, adidas and Arsenal announce the extension of their contract to 2030. The extension will also see a greater focus on the side's women's team.

Your Highsnobiety privacy settings have blocked this YouTube video.

It's a good time to be an Arsenal fan; let's just hope that lasts. Win or lose, at least we can boast the best kits in the league for – well, like Rick said, "100 years, forever and forever."

We Recommend
  • best sneakers of the year
    The Best Sneakers of 2024... So Far
    • Sneakers
  • Arsenal's "No More Red" campaign returns for 2024.
    Arsenal's "No More Red" Campaign Is More Than Just Nice Kits
    • Culture
  • Mita teamed up with adidas for a collaborative take on the latter's Samba sneaker.
    New Year, Same adidas Samba (Only Better)
    • Sneakers
  • Crocs Salehe Bembury
    The Best Gifts to Buy for Under $100
    • Style
  • Highsnobiety
    Run DMC x adidas: The Original Collab That Changed Sneakers Forever
    • Sneakers
    • sponsored
  • Image on Highsnobiety
What To Read Next
  • Moschino creative director Adrian Appiolaza wears a white t-shirt and blue jeans with his pug
    So, How Did Fashion's New Creative Directors Fare?
    • Style
  • MSCHF's Timberland-shaped 2x4 boot
    What To Even Make of MSCHF's Massively Wild "Timbs?"
    • Sneakers
  • stussy jewelry line
    8-Ball Earrings? Sounds Right for Stüssy's First Jewelry Line
    • Style
  • joe freshgoods new balance 1000 sneakers
    Joe Freshgoods' New Balance Sneaker Is a Shiny Banger
    • Sneakers
  • Arcteryx's logo on a store in Shanghai
    Inside the Arc'teryx Museum, Where GORE-TEX Jackets Are Art
    • Style
  • kith new balance 1906R sneakers
    Kith's New Balance 1906 Collab Only Gets Better
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.