BVG is the latest adidas collaborator that you probably haven’t heard of, unless you live in Berlin.
The BVG x adidas EQT 93/17 was created in collaboration with Berlin-based public transport company Berliner Verkehrsbetriebe, which runs the city’s U-Bahn subway network. Featuring the BVG’s red, blue, and black camouflagae pattern (which resemble’s Germany’s signature Flecktarn camouflage) found on the train’s seats, the shoe also comes with a yearly train ticket, or Jahreskarte, on the tongue. adidas and BVG specifically stipulate that the shoes must be worn on-foot to constitute a valid ticket.
While the sneakers themselves were priced at 180 EUR (approximately $220 USD), the yearly train ticket is worth a considerable amount more. The BVG’s cheapest train ticket costs 728 EUR (approximately $891 USD), lending the shoe an objectively higher value than the sticker price. The shoes were exclusively available from Berlin’s adidas Originals flagship, as well as sneaker outpost Overkill, and as you might expect, all 500 pairs sold out on the day, with some sneakerheads camping at Overkill for several nights.
We headed to Overkill on release day to speak to some of the campers, as well as Till Jagla, Global Senior Director adidas Originals Footwear Concepts, and original Berliner Marc Leushner, co-founder of Overkill.
Currently, the shoes are listed on aftermarket sites, including on StockX, where the highest bid in size 8.5 US is currently $1,100.
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