Ever wondered what a mash-up of adidas Performance and adidas Originals would look like? Me neither. But I like the sound of it. And, as it happens, the German brand has launched adidas Sportswear, a label targeting the Gen Z consumer by mixing its Performance and Originals verticals. What a coincidence!
adidas Sportswear is officially the brand’s first sub-label launch in over 50 years and is said to be inspired and built for “the next generation of cultural trailblazers,” one of which is Highsnobiety FRONTPAGE cover star Jenna Ortega.
The star of the Netflix series Wednesday is joined by fellow trailblazers Australian footballer Mary Fowler and South Korean footballer Heung-min Son, who too fronted HIGHSNOBIETY’s online series.
The collection itself fuses the brand’s latest performance technology with the effortless style, comfort, and versatility of its Originals range, with the AVRYN and Tiro Suit taking center stage.
The collection also features a silk-like striped Express Dress, a relaxed-fit Express Jersey, and a sport style Coach Jacket, all of which is available online now.
Its debut SS23 collection showcases simple block color designs and stripped back details, resulting in an adidas capsule as forward-thinking as it is nostalgia-provoking. In short: it bangs.
