Instagram’s sneaker community recently voted Afew’s original “Koi” GEL-Lyte 3 as the best collaboration the ASICS model has ever seen. The poll was conducted as part of the ASICS GEl-Lyte 3’s 30th anniversary this year.

Now it looks like ASICS and Afew will follow that up with a very special commemorative collaboration, which will be largely community-led. Fans of both brands were able to vote on their favorite colors and choose a final color pallet via Instagram Stories. That color pallet will then be used by ASICS and Afew to create a concept and color story. Currently, ASICS and Afew are taking suggestions for what material the sneaker should be made of.

It remains to be seen how much more influence fans will have on the final design, but the initial votes alone make this a cool and interactive experience for a lot of sneakerheads. It also offers a glimpse into the inner workings of the collaborative process, something that remains a mystery to many that don’t work in the industry.

The ASICS GEL-Lyte 3 was incredibly popular around 2013 to 2015 — the latter being the model’s 25th anniversary — as collaborations with the likes of St. Alfred, Kith, Afew, and many other leading retailers were released and considered the most popular sneaker of the day, similar to the Nike SB Dunk Low now.

Keep an eye on Afew and ASICS’ Instagram accounts to find out more about this fun collaboration.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning-quick updates to your inbox.

What To Read Next

  • Image on Highsnobiety

    A Life-Size Perfume Bottle Walked Olivier Rousteing's Jean Paul Gaultier Couture

    Style
  • Image on Highsnobiety

    Pas Normal Studios’ New CPH Flagship Is a Cyclist’s Dream

    Style
  • Image on Highsnobiety

    RTFKT Continues Its NFT Wins With Space Drip

    Culture
  • Image on Highsnobiety

    The Best White Sneakers in Women's Sizes

  • Image on Highsnobiety

    Here's How to Get 3 Months of TIDAL Premium for $3

    Music
  • Image on Highsnobiety

    Woolrich FW22 is Your Ultimate Outdoor Companion

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.