It’s no secret that the fashion industry has a deep-rooted problem when it comes to sustainability. Fast fashion, in particular, has encouraged a culture of replace rather than reuse among consumers, but things are changing. More shoppers want to know where their clothes come from, and how they are being produced. Ultimately, there is a demand for brands to adopt greater responsibility. One brand answering such demand is Ahluwalia Studio, a London-based label driving change through a more considered approach to sourcing and producing textiles. Luxury-retailer SSENSE recently received the latest drop from the brand, and you can shop the conscious collection now.
Inspired by the outfits her family wore in the ’90s, Priya Ahluwalia’s nostalgia-tinged clothes are made through the repurposing of unwanted and discarded garments, combining mismatched fabrics to create unique, singular items. Take the patchwork sweater, for example — a paneled cotton piece, made from reclaimed materials.
Following the same stitched-together aesthetic, the color-blocked lounge pants make a point of their upcycled production, with juxtaposed materials and cut-off graphics.
Shop the rest of the Ahluwalia Studio collection at SSENSE.
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