In the wake of such strong reception for PUMA's recent link up with Rihanna, the German footwear brand is no doubt hoping to capitalize on its other fashion properties, and what better place to pick up than Alexander McQueen?
While the PUMA x McQ series has been running for a number of years now, the collaboration has failed to ignite the kind of attention lavished upon similar properties such as Raf Simons' ongoing work with adidas. Hoping to change that run of fortune is the Alexander McQueen x PUMA Cell Mid — a sneaker with all the hallmarks of an obscure fashion hit.
Featuring a neoprene sock liner, strap supports over the bridge of the foot, an oversized tongue, and a ratchet-style closure similar to the type found on ski and snowboard boots, it's certainly got a lot going on. Will it be enough to help shift the tide in PUMA's favor? You decide.