Today the day has finally come. After recently showing you the campaign of the latest collaboration by the Swedish fast retail giant, we can today show you the full men’s collection lookbook. Leading up to the release this week, we have seen several first leaks, which hinted at a very strong offering. American designer Alexander Wang proposes his unique sportswear take in a very wearable collection that is mostly kept in black with details in white and in silver reflective. The use of technical fabrics elevates this H&M collection to new levels and makes it stand out in comparison to previous collaborations. With many pieces possibly being unisex, we have no doubt that the Alexander Wang x H&M Fall/Winter 2014 collection will be among the fastest to sell out upon release. The collection will land at 250 H&M stores around the globe on November 6. A special launch event will take place in New York City tomorrow, October 17.
Check out the full advertising campaign here.