Tying into UK shoemaker George Cox’s legacy of fashion, Alife teams up with Japanese retailer Ships Jet Blue on a capsule collection paying homage to the 2 Tone era of the late '70s and early '80s. The 2 Tone sound was first developed by young musicians in Coventry, West Midlands, England who grew up hearing 1960s Jamaican music. Influenced by their favorite bands, they combined influences from ska, reggae and rocksteady with elements of punk rock and new wave to create an entirely new sound.
Utilizing George Cox’s creeper-esque Pop Boy and Gibson silhouettes, the New York brand pairs a classic monkey jacket and tipped polo for this exclusive capsule. For the first time in its history, George Cox is also releasing a woven toe box Pop Boy, handcrafted in Italy, and a debossed Gibson-style handmade in the UK. Limited to runs of 50, the collection is now available only at Ships Jet Blue and Alife New York.