Tying into UK shoemaker George Cox’s legacy of fashion, Alife teams up with Japanese retailer Ships Jet Blue on a capsule collection paying homage to the 2 Tone era of the late '70s and early '80s. The 2 Tone sound was first developed by young musicians in Coventry, West Midlands, England who grew up hearing 1960s Jamaican music. Influenced by their favorite bands, they combined influences from ska, reggae and rocksteady with elements of punk rock and new wave to create an entirely new sound.

Utilizing George Cox’s creeper-esque Pop Boy and Gibson silhouettes, the New York brand pairs a classic monkey jacket and tipped polo for this exclusive capsule. For the first time in its history, George Cox is also releasing a woven toe box Pop Boy, handcrafted in Italy, and a debossed Gibson-style handmade in the UK. Limited to runs of 50, the collection is now available only at Ships Jet Blue and Alife New York.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.