There's a certain look you associate with dudes who work in Silicon Valley: baggy hoodies, down vests, sensible T-shirts, dad jeans, austere sneakers, perhaps a muted turtleneck. Nearly all of them look absolutely terrible. Honestly. All that money yet you're still dressing like a negligent college student? Come on.
That said, there are a couple of exceptions. Snapchat co-founder Evan Spiegel has proved he can pull a ’fit together when the situation requires (although that's probably down to his wife, model Miranda Kerr) and we'll give Twitter's Jack Dorsey a pass purely on the basis he is at least aware who Rick Owens is.
Neither of them, however, can hold a candle to Apple director of app design Wyatt Mitchell, who went viral after turning up to yesterday's Apple event in a crisp white jumpsuit and OFF-WHITE x Converse Chucks.
According to The Cut, Mitchell's jumpsuit might have been inspired by photographer George Pitts, whom he worked under when Pitts was photo director at Vibe magazine. Pitts, who passed away two years ago, was known for his Dickies jumpsuit uniform.
Of course, the workwear jumpsuit trend is nothing groundbreaking, but it's still cool to see someone like Mitchell unafraid to try it out, especially when you consider how notoriously difficult jumpsuits are to pull off (unless your name is Tyler, the Creator).
It might seem incongruous attire for an event as stuffy as an Apple launch, but it kind of makes sense. As anyone who has ever worn a jumpsuit will attest, they can make the wearer feel empowered when carried off properly. Mitchell owned the stage yesterday, and that's thanks in no small part to his steezy workwear vibe. Watch and learn, Messrs Zuckerberg and Bezos.