Over the past year, Balenciaga has created plenty of viral moments through its campaigns. Remember when the label put up a billboard of Cardi B in Paris? Or when Justin Bieber wore those massive jeans? And when Kim Kardashian did that infamous video of her using the mirror on the Le Cagole bag?

Now, a new wave of its multi-phase campaign has been released and features BFRND. Previously, the SS22 roll-out has starred Kat Zhang, models Tommy Blue and Marie-Agnès Diene, and of course, Kim Kardashian.

In the campaign, the musician wears the Balenciaga Space Shoe, as well as a pair of oversized black trousers and a hoodie, finished off with a chunky earring.

To view this external content, please click here.

It's classic Balenciaga, and is shot by photographer Stef Mitchell, who has also shot the other campaign images.

As with every other launch, the brand has wiped its entire Instagram feed, only leaving the one-shot of BFRND available (alongside a short video, which also features an adorable puppy). Sadly, its collection of weird TikTok videos that they were exclusively sharing on IG have also been wiped as a result, but thankfully, they're still available to watch on TikTok.

Balenciaga's roll-out strategy is entirely different from any other brand, but clearly, it is working, as it was recently crowned one of the world's most influential brands by TIME Magazine. The weird and wonderful world of Balenciaga is one we definitely want to be a part of, that's for sure.

What To Read Next

  • Image on Highsnobiety

    No Socks, Just Imran Potato's Caveman Crocs

    Sneakers
  • Image on Highsnobiety

    Paco Rabanne Has Died Aged 88

    Culture
  • Image on Highsnobiety

    'Moss & Freud' Biopic Has Found Its Kate Moss

    Culture
  • Image on Highsnobiety

    These GORE-TEX Sneakers Are Looking for a Spot in Your Rotation

    Sneakers
  • Image on Highsnobiety

    From Real Housewife to Real Model: It's Lisa Rinna, Baby!

    Style
  • adidas tiro

    Performance Meets Classic adidas Styling in the Tiro Collection

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.