StockX has just released its latest Big Facts Current Culture Index, a report that dives into the numbers behind some of the biggest footwear, apparel, and collectible trends. This report covers 2021’s happenings, the biggest brands, and the most popular silhouettes. All data used comes straight from trades made on StockX.
The list of the top 5 biggest brands didn’t see any major changes. The top 3 (Jordan Brand, Nike, and adidas) stayed exactly the same, while New Balance and Converse swapped places, with the New England-based brand jumping into fourth. When extending the closer look to the top 10, one brand, in particular, stands out.
BAPE jumped an impressive six spots into the top 10, which suggests that the brand is regaining relevance in the footwear world. If anything, 2021 was just a taste of what’s to come courtesy of BAPE, as 2022 figures to be a big year for the Japanese streetwear stalwart. Last year saw BAPE launch the SK8-STA (BAPE’s take on the Nike Dunk), as well as relaunch the ROAD-STA in OG colorways.
Most importantly, though, the Brand also brought back its BAPE-STA in the OG shape, which was a pain point for fans of the brand for several years. In addition to the move back to the OG shape, BAPE started the year with a slew of big collaborations and OG colorway drops, before collaborations with Highsnobiety and Solebox wrapped up a very successful year. The collaborations are set to continue next year, with JJJJound already teasing a very muted BAPE-STA collab and more projects likely to follow.
But while things have been on the up on the footwear side of things, BAPE’s popularity in apparel is waning (at least on StockX). The brand fell out of the top 5 brands in 2021, after dropping from number 2 in 2019 to number 4 in 2020. The Made in Italy Solebox BAPE-STA was released alongside an apparel collection, a strategy which could help push BAPE back into the top 5 on the apparel side if it is continued into 2022.
For a full look at StockX’s report, head here.