I think it's fair to say that BAPE, in particular, BAPE UK, has been on a bit of a collaborative hot streak recently.

As the brand has been re-establishing itself in London, it's aligned with the city's biggest talents and tastemakers to cement itself at the center. Now, it's going high-speed, connecting with Pagani to launch a new capsule collection.

Let's get one thing straight; BAPE has never truly gone away. Sure, its surging popularity may well have tapered off in the UK throughout the 2010s, but icons never die.

Through collaborations with the likes of Barbour and Dr. Martens, its presence has remained; and now, with huge thanks to the dominance of Y2K trends across the industry, and in particular with Gen-Z, BAPE is back in a big way.

Following another high-speed collaboration that brought Aston Martin into the fold via a camo-wrapped model car, BAPE has turned its attention to Italian hypercar manufacturer Pagani.

A multifaceted team-up, the meeting between BAPE UK and Pagani saw the likes of M Huncho and Kenny Allstar hit the town to usher in the launch of a new capsule collection. Comprising polos, tees, caps, keyrings, and a pair of BAPE STAs, the capsule comes in full blue Bape Head Camo wrap – an aesthetic that extends to the bespoke Pagani Huayra Roadster BC.

Melding both brands' worlds, the Huayra Roadster BC features blue BAPE camo across its midsection and side profile, boldly contrasted by gold rims and complimented by the vehicle's luxe sporting interior.

What To Read Next

  • Image on Highsnobiety

    Audrey Nuna's Big Sister Energy

    Culture
  • Loewe Selvedge Denim Heels

    Selvedge Turn Ups & Stilettos Are Loewe's Bread & Butter

    Style
  • Image on Highsnobiety

    Liverpool FC & LeBron James Will Never Walk Alone

    Style
  • Image on Highsnobiety

    Gucci’s New Esports Docuseries Is a Thing of Legends

    Culture
  • best anime movies feature Barefoot Gen Fullmetal Alchemist Ghost In The Shell

    The Best Anime Movies to Watch in Spring 2023

    Culture
  • Image on Highsnobiety

    EXCLUSIVE: For Spring, TOMMY JEANS Explores Street Driving Culture

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.