Highsnobiety

The 2020 BET Hip Hop Awards aired yesterday. Speaking to BET ahead of the ceremony, rapper T.I. described the event as the "cornerstone" of the culture. He isn't wrong. BET is one of the strongest pillars of Black entertainment and as such its Hip Hop Awards ceremony is the only awards show that actually honors the music other academies consider "urban."

Televised award shows have historically misrepresented Black art – if they include Black people at all. For instance, the five or six nominees that make it to the Grammys' Best Rap category aren’t always reflective of the music that is soundtracking the culture. The winners certainly aren’t (let's not even talk about that Macklemore win).

Despite being the tastemakers, Black musicians often lose out on mainstream accolades in the genres they brought forth (still referencing Macklemore here). If not, they're marginalized to the catch-all "urban" category. Not to mention, the celebrated Best Album category at the Grammys is one that always almost certainly eschews Black artists – there have only been four Black winners over the last 20 years.

Essentially, according to the Grammys, the work of Black artists is good enough to be entertainment, but not good enough to be honored. The BET Awards is one of the few exceptions to the rule. It offers a massive platform to Black entertainers who would normally be overlooked by the other outlets promoting the music industry.

Black music fans especially leaned on the BET Hip Hop Awards to pay proper homage to the music of the culture and the people creating it. Nowhere else will we see an awards show correctly honor Pop Smoke's impact, or have Burna Boy use his performance to speak about police brutality in Nigeria, or see Erykah Badu, Teyana Taylor, Brandy, and H.E.R. hop on the mic for an all-ladies cipher.

So before you base an artist's cultural impact on how many Grammys they've won, remember that the BET Awards and BET Hip Hop Awards are a rite of passage for Black musical artists and the entertainment industry equivalent of affirming music's “street cred” and authenticity.

We Recommend
  • Image on Highsnobiety
    Coco Gauff Is the Teen Titan Electrifying the Tennis World
    • Culture
  • Image on Highsnobiety
    Louis Vuitton's New Creative Director is also One of the Richest People in Hip-Hop
    • Culture
  • Image on Highsnobiety
    Hip-Hop Producers Every Highsnobiety Reader Should Know About
    • Street Style
  • Image on Highsnobiety
    One of Hip Hop's Greatest Producers is Also one of its Wealthiest Moguls
    • Culture
  • Image on Highsnobiety
    When Heritage Meets Hip-Hop: Enter The World of Ballantine's x RZA
    • Art & Design
    • sponsored
  • Image on Highsnobiety
What To Read Next
  • BAPE x Highsnobiety Offers a Full Matching Uniform
    BAPE x Highsnobiety Offers a Full Matching Uniform
    • Style
  • Image on Highsnobiety
    Beyoncé’s Rick Owens Boots Might've Won the 'Renaissance' Tour
    • Style
  • bally ss24
    At MFW, Bally Struts Into Its Bellotti Era
    • Style
  • bottega veneta ss24
    Your Bottega Veneta Dinner Has Been Served
    • Style
  • Prada SS24
    Prada's SS24 Women's Show Was Another Slimy Affair
    • Style
  • brent faiyaz sambas
    Get a Load of Brent Faiyaz's Wavy Sambas
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.